I was scanning Cameron Moll’s blog and ran across his applaudable stand against American Apparel, based on their sensual and offensive advertising. I have to admit that I like the feel of an American Apparel tee, but with advertising so blatantly racy it’s time that we, as designers, stand in a call to ethical practice. I’ll be choosing alternatives for my tee projects. We are the ones churning out the visual material of our culture on a daily basis, and both what we ourselves design and what we approve in the design realms contributes to one of two outcomes: integrity or moral degeneration. The latter is the result of godlessness infiltrating the arts, the postmodern mindset that says we’re all animals, so nothing is really immoral. And we have lost the distinction of the sacer and the profanus. So I join with Cameron and similarly minded designers in standing against American Apparel, and I applaud those those who will stand for ethics in design.